This month, retailers converged on New York for Retail’s Big Show. And big it was. Having attended the show for many years, I can say that this felt like the biggest and most energetic yet. It seemed that vendors and retailers are beginning to really embrace the ‘new normal’ of operating in a world saturated with cloud technology, brick-and-mortar shakeouts, and higher-than-ever shopper expectations.
How these realities translate to business offerings and strategies was interesting to observe at NRF 2017 and resulted in some key takeaways:
1. Data is (officially) commoditized.
At this year’s event, there were an almost endless number of solutions offering data in the form of people counting and footfall analytics. From cameras to sensors to mobile tracking, retailers have many options available to count and track shoppers as they move in, around, and through their stores.
All of this data was enough to make one’s head spin. The solutions that really stood out were ones that provided a simple way to automatically turn big data into actionable, real-time results. It’s one thing to capture data, but it’s much different to put it to use, and I’m proud to say that our suite of Qtrac technology solutions passed the test with retailers. Through live, in-booth demos, we showcased the real ways that Qtrac can optimize service delivery, increase efficiency, and ultimately improve the customer experience by using big data and analytics to automatically affect real-time changes in the store. Continue Reading