Customers today seem to be busier and more time-sensitive than ever. We live by our calendars and that includes figuring out exactly when we can fit in that shopping time. This may translate into a new realm for retailers as customers are starting to explore shopping with precision – that means by appointment.
Shopping “by appointment”–in other words, setting a specific day and time to arrive at a store to receive personal attention from a sales representative–can allow your customers to efficiently fit in shopping on their own time, by their own schedule, while receiving the personal attention they want. Think about how this might work in a jewelry store or when shopping for a new computer, television, or other high-ticket item.