4 Awesome Outcomes of a Well-Planned Queue

It can’t be emphasized enough that your queues/waiting lines are critical junctures in the customer experience. Business is quite literally won and lost when you ask customers to wait in line. Even a few minutes can make or break brand loyalty and a lifetime of sales from each customer.

Consider these statistics:

  • A majority of customers (80-90%) would leave for another retailer just to experience a shorter checkout queue. (Romsey 1992)
  • People overestimate how long they’ve waited in a line by about 36 percent (NY Times)
  • Half of customers will purposely avoid a brand in the future if they must wait longer than 5 minutes. (Wall Street Journal)
  • Customers are likely to abandon a queue after only 2 or 3 minutes if it’s not moving fast enough. (Wall Street Journal)Continue Reading

4 Tips to Avoid the (Queuing) Madness of March Madness

Don’t let madness reign at your sports venue during this March Madness season. Even at peak times when pathways and queues reach capacity and the energy of thousands of people intensifies, there are proven ways to keep traffic moving smoothly and your crowd relaxed and focused on the game.

While crowd control plans are likely well underway for this year’s March Madness, today we offer up a few reminders and tips to ensure your entrances, exits, pathways, and queues continue to operate smoothly for the next few weeks and for seasons to come.

Each and every effort you make to provide an efficient experience helps keep your customers happy and, possibly even more important, your venue safe.Continue Reading


Putting Data to Work for a Better Queuing Experience

Across industries, customer data has grown to the point where it’s now a commodity. Many businesses find themselves inundated with data but struggling to find a way to make sense of it and, even more importantly, to act on it.

“The truth is, having a lot of data doesn’t mean a thing. The key to really great analytics is insight. And that’s where a lot of organizations miss the mark.” – Mark DeMeo, AAJ Consulting

For it’s one thing to capture data, but that data becomes an entirely different tool when you can efficiently put it to use. The way forward is through solutions that translate data into real time actions you can take.

Let’s see how this applies to your queue management:
Continue Reading