3 Ways to Trigger Impulse Sales with Store Fixtures

Customers in your checkout queue are your captive audience. You have their time and their attention. Why not also have a share of their wallet? There is perhaps no better time to present your customers with products that will entice their spending impulse and capitalize on their intentions than in the queue. And there’s only one thing you need more than the right products to facilitate the process. You need the right store fixtures.

Merchandising in the queue increases impulse buying up to 400% but you need the hardware to make it happen. Bring store fixtures into any existing queue for versatile standalone merchandising. Bonus: By keeping waiting customers busy, you reduce perceived wait-times, too!

Here are 3 ways to trigger impulse sales in your queue with the help of store fixtures:

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4 Clear Cut Ways to Keep Wait Times and Service Rates on Track

Customers will only wait so long. And service agents can only work so fast. So, what’s the formula for keeping wait times in check and service rates moving along at a productive rate? Even knowing that customers arrive at often unpredictable rates and transaction times can rise and fall in often unpredictable ways, you can optimize your success with the right analytics at your fingertips. When it comes to queuing, footfall analytics can provide the insight you need.Continue Reading

4 Awesome Outcomes of a Well-Planned Queue

It can’t be emphasized enough that your queues/waiting lines are critical junctures in the customer experience. Business is quite literally won and lost when you ask customers to wait in line. Even a few minutes can make or break brand loyalty and a lifetime of sales from each customer.

Consider these statistics:

  • A majority of customers (80-90%) would leave for another retailer just to experience a shorter checkout queue. (Romsey 1992)
  • People overestimate how long they’ve waited in a line by about 36 percent (NY Times)
  • Half of customers will purposely avoid a brand in the future if they must wait longer than 5 minutes. (Wall Street Journal)
  • Customers are likely to abandon a queue after only 2 or 3 minutes if it’s not moving fast enough. (Wall Street Journal)Continue Reading