7 Resolutions for a Better Queuing Experience in 2017

There’s nothing like a brand new year to assess what can be even better. As we gear resolutions toward quality improvements, it is essential to keep customers in mind. Shorter waits along with more interesting and convenient queues can turn the dreaded experience of waiting into an enjoyable one your customers appreciate. Improving your queue experience can also offer benefits related to efficiencies, maximizing sales, and even building customer loyalty. Below are seven resolutions to consider as you take your queue to the next level this year.

1.   Keep Customers in the Know

Known waits feel shorter than unknown waits. So don’t keep customers guessing about how long they’ll be waiting in your line. Whether you’re operating a virtual queue or your customers are standing behind a line of customers, let them know what the estimated wait time actually is. You can keep customers informed via signage placed in the line or through your mobile app or virtual queuing system. They might be surprised to find what looks like a 10 minute wait is really only 5. By keeping them from guessing, customers are less likely to overestimate how long they’ve been waiting or will need to wait, and are more likely to see their purchase through.Continue Reading


Boo! Top 10 Scariest Queue Management Mistakes

This busy season, make sure you’re not making any of these frightening mis-steps in your queue management system. Any of these mistakes could be enough to scare your customers away.

1. Failing to Keep Customers Occupied While They Wait

Do not expect customers to endure a long wait without any engagement. Field studies show that customers who wait in line without communication or engagement experience longer perceived wait time and are more likely to abandon the line. Digital signage and interesting merchandise can distract and engage customers during their wait, reducing perceived wait time and potentially even generating impulse sales.

2. Merchandising That is Too Much, Too High

Piling it high might sound like a good in-queue merchandising strategy but no customer wants to feel like they’re “stuck in line.” Check your queue for gondolas that are simply too tall for your patrons. The last thing you want is for your customers to feel like they are in a tunnel or worse yet, a trap.

3. Leaving Wait Time to Chance

There’s no need anymore to have long lines linger or for peak times to take managers by surprise.  Today’s queue management technology allows managers to use real-time analytics to monitor when wait times approach unacceptable limits. Set wait time goals and use today’s tech tools to help you meet or even exceed them and keep customers happy too.

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6 Queue Management Technologies Every Business Should Consider [Infographic]

A recent study found that half of all customers will avoid a business if they have to wait too long. Thus, the successful management of your queue can translate directly into the success of your business. Today’s technology is available to help you create efficiencies, to enhance the customer experience, and to monitor what is working or not, so your queue can work well for your business and your customers.

Queue management technologies have the built-in power to lower wait times, increase staff productivity, and even rid your business of a physical waiting line. Our newest infographic highlights 6 of our favorite technologies, showing how they work and why you should consider integrating each into your queue.

Check it out here:

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