6 Signs of Effective Queue Signage

effective queue signage

In designing an intelligent and effective queue system, signage plays a key role. Whether digital or fixed, signage not only informs customers, but it also directs, engages, invites, and compels customers to move or act. Effective signage can make the difference between a relaxed customer enjoying the shopping experience or a confused, stressed out customer who leaves disturbed or even abandons a purchase. Below are the fundamental ‘signs’ that your signage is up to par:

1.   Proper Placement

To be effective, signs need to appear at a height and location that will serve customers when and where they are ready for information. Demographics and analytics can help to determine the footfall patterns and timing of shopper trends. Furthermore, what goes on the signage is similar – information needs to pair with business goals for a particular avatar/customer. Convenient surveys, A/B testing and/or analytics can verify assumptions to maximize success with specific communication goals.

2.   High Quality

It’s worth the investment to impress customers with quality equipment and content. Signage and messaging that are good looking, well written, engaging, and relevant can capture and hold attention and will create a positive experience and enhance brand core values. Alternatively, low quality signage or content can leave a customer thinking that’s what they can expect from the products and services as well. Don’t make the costly mistake of going cheap. Quality signs are the mark of a quality company.

3.   Fresh Content

As fast as current events and trends are changing, so too does your content need to change – both what is on the signs and where they are. If return customers see the same displays or signage time and again they can expect that your offerings are also old news. Change those signs frequently for interest, and also to let your customers know they don’t know what to expect – except to keep expecting more.

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How to Make “Checking Out” a Great Time to “Check It Out”

We’ve written a lot on this blog about the role of in-queue merchandising and how it can turn the dreaded waiting line into a more enjoyable and profitable one. This win-win is possible when you give customers something to check out while they’re checking out!

Customers can come to anticipate and enjoy waiting in line as a time to discover new products for which they weren’t even shopping. And considering 65% of retail sales are driven by impulse shopping, your queue can become a robust profit center with merchandising in place.

Once the basic structure of your line is organized for maximum efficiency and productivity, you can focus your attention on delighting customers with compelling products, information, and entertainment – in essence, designing their queue shopping experience. Keeping customers occupied through shopping while they wait gives you a chance to direct their attention to new products, sale items, complementary products or other items that you want to promote. It’s also a great time to reinforce your brand. Make sure customers witness the quality of your products and customer service all the way through the line, because while they shop they are also checking you out.

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6 Queue Management Technologies Every Business Should Consider [Infographic]

A recent study found that half of all customers will avoid a business if they have to wait too long. Thus, the successful management of your queue can translate directly into the success of your business. Today’s technology is available to help you create efficiencies, to enhance the customer experience, and to monitor what is working or not, so your queue can work well for your business and your customers.

Queue management technologies have the built-in power to lower wait times, increase staff productivity, and even rid your business of a physical waiting line. Our newest infographic highlights 6 of our favorite technologies, showing how they work and why you should consider integrating each into your queue.

Check it out here:

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