Black Friday is almost here. Within a 24-48 period, you can count on some of the biggest and most enthusiastic crowds of the year. Shoppers historically pour out in droves early Friday morning (some even shopping on the holiday or camping out Thursday night). All are looking for the best deals of the season. Actual foot traffic reported in 2013 was more than 1.07 billion shoppers between Thanksgiving Day and Black Friday. And according to the NRF Holiday Playbook, last year 68% of retailers showed Black Friday as the highest sales revenues for the year.
In busy times like these, it’s critical to keep crowds calm, managed, and moving. To maximize safety and sales it is valuable to go even one step further and do your part to keep shoppers happy. What if you could surprise your customers by losing the long lines and providing a controlled and efficient queue experience? What if you could make this year all about the score and much less about the wait?
Disperse the Crowd with a Virtual Queue
Virtual queuing is a fast track solution to keep customers happy and crowds dispersed. A virtual queue allows customers to check in at their convenience, spend their wait as they choose, and receive a convenient ‘call forward’ text or email to arrive when their service time is near. Virtual queuing is transforming crowd control as it prevents the crowd from forming in one place, and distributes both the crowd and the wait time in more productive ways.