3 Categories of Retail Analytics You Should Be Watching

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The right retail analytics can be just what you need–actionable data–to help you transform your business into the healthiest profit center it can be. Data can help you understand customers better and make small adjustments to meet their needs. When it comes to your retail queue, tracking and understanding a few key analytics can be a simple 1-2-3 to up-level your service and your profits.

So, what types of queue analytics should you be watching?

1. Footfall Analytics

When you accurately count people and measure traffic trends in your store, you are able to allocate resources for the highest level of customer service. If you know how many people you are serving, when and where, it becomes much easier to manage your store and serve your customers. You can respond immediately as you detect flow and patterns such as a long queue or traffic blockage. This also translates into a great customer experience if a quickly forming line or surge in customers is responded to with additional cashiers or sales people. With powerful analytics, you can optimize staffing to meet customer demands at all times.

2. Shopper Behavior

Do you know where your customers travel in your space? Where they spend their time and how they move about? Monitor movement, direction, and dwell time to help design the most efficient flow and create a superior customer experience. With this information, you can take action to correct flow that causes traffic blockage or maximize promotional opportunities in spaces where customers like to linger. By understanding customer behavior, you can also monitor safety and compliance and manage any unstructured zones.

3. Queue Management

Keep wait times and conversion rates both on target. When you have access to quality real-time data, managing an efficient and effective queue is a breeze. With accuracy, the right retail analytics solution can provide data for wait times, service point utilization, conversion rates, and more.

Quality analytics can help you measure, monitor and predict so you can set and exceed your own performance metrics and business goals.

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About
the Author
Perry Kuklin is the Director of Marketing and Business Development for Lavi Industries, a leading provider of public guidance and crowd control solutions.