How to Maximize Impulse Sales in the Queue [Infographic]
You know that the best place to capitalize on customer downtime is while they’re waiting in the queue, but how do you create a merchandising plan that truly maximizes impulse sales in this crucial location?
Rather than focusing only on the merchandising aspect of the waiting line, it’s important to approach the queue as a whole. If a queue looks too long, disorganized, or daunting in any way, you could easily lose customers, which means any chances of impulse sales are dismantled.
To create a streamlined and profitable queue, you have to consider the formation of the queue (single vs. multi-line, for example) and the elements with which you’ve outfitted the line, like stanchions, signage, belts, or merchandising panels. From there, you can determine where your best merchandising opportunities lie and what accessories will serve your queue best. Is a post-top merchandising bowl going to be more effective on the corner of your queue, or is that a better place to begin a merchandising wall with baskets and shelves? The right merchandising system can turn your queue into a profit center.
Bonus: Carefully planned out merchandising keeps customers busy while they wait their turn to checkout which can reduce perceived wait times and make customers happier.
The last piece of a well-run and merchandise-optimized queue is, of course, testing out the methodology you’ve implemented. Merchandising analytics can deliver the details to let you know what’s working and what’s not.
Our latest infographic gives you our top tips and information to turn your queue into a profit-generator.
Check it out here:
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