There is much more to a customer’s experience in a retail environment than whether they find the right item at the right price. The amount of time spent waiting in a checkout line is truly a make-or-break point when it comes to customer satisfaction and resulting retail sales. The foot traffic that a store receives is certainly not equivalent to the number of sales a store makes. There are four ways that long checkout lines impact the customer experience and resulting sales:
The good news is that there is plenty that can be done to expedite a checkout line and give valuable customers a pleasant and memorable shopping experience so that they will come back and offer rave reviews to people about their experience. Simple efforts can do the trick even if a major overhaul of the queue isn’t possible. Retailers who focus time and energy on queue management solutions have the edge over direct competitors. Talk to a Lavi expert to learn more about improving your checkout lines.
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