Safety First: Running Events Can Be Risky, Minimize the Hazards with Barriers

crowd control

Event organizers have the special job of making sure entire events run smoothly. They are accountable for many tasks and processes, one of which involves the safety of all people involved. From the visiting public to employed staff members, safety must be ensured for all parties. This duty cannot be taken lightly as crowds and venues themselves present all kinds of hazards.

Observe the nature of crowds and the venue’s structure

Any time a crowd is present aggressive behavior is possible as well as rushing, swaying, and surging. These behaviors can lead to people being squeezed between each other, trampled, or even crushed against a venue’s structures. Additionally, people are known to partake in such dangerous stunts as climbing on equipment or throwing a multitude of objects. These behaviors endanger themselves and those people around them.

As well as being aware of the nature of crowds, an event organizer must take a look at the venue itself. Various obstructions and dangerous situations present the potential for serious injuries.Continue Reading

How Virtual Queuing Can Improve Service Efficiency and the Customer Experience

check in kiosk

The challenge of managing operational efficiency while improving the customer experience often feels like a daunting task with seemingly opposing goals to service providers.

Pushing people through the line and completing the transaction within a targeted time frame is difficult, and can lead customers to feel neglected. Each customer needs to feel special and that their individual needs are being met because without customers, there is no business.

The aim to serve customers more efficiently without sacrificing the quality of that service is not only a necessary goal, but achievable with the help of virtual queuing.

Let’s consider a bank, an institution that faces these very concerns on a daily basis.  Here’s how virtual queuing can help:

Identify the customer’s needs as early as possible

The better you know your customers, the better you are able to serve them. With a virtual queuing system, customers can register for service via a kiosk, tablet, or mobile application and in the process, identify why they have come into the bank.

Match the customer’s needs with the proper service agent

As soon as the virtual queuing system captures the reason your customer has walked into the bank, it can follow your rules to route the customer to the service agent who can best assist them.

The information that was gathered through the registration process, whether through using the mobile application or in-bank kiosk, can be sent to the proper agent before the customer reaches the point of service. The more information the agent is able to obtain, the easier it will be for him to execute the transaction more efficiently.Continue Reading

Retail Special Events: Merely Crowds or Valuable Revenue Drivers?


Retail special events are a valuable part of a company’s marketing plan with the goal of increasing brand awareness and driving sales. These events may take place in-store or off the premises at a convention, conference, or other promotional-related activity.

Today, we are going to focus on the in-store special event. Consider a store’s grand opening or a one day sale. These special events are purposefully designed to draw large crowds and spur sales. It makes sense that the larger the crowd the more successful the event. But large crowds also lead to more risk for the retailer—both from a customer experience and a safety standpoint.

Large crowds can actually deter from the positive shopping experience and even make your advertised discounts not worth your patrons’ time and effort. They may walk away from the event and possibly not be willing to come back in the future.

Try utilizing effective crowd control techniques to take your customers from being simply a crowd to being a valuable revenue driving machine.Continue Reading