The National Retail Federation (NRF) recently announced the results of their 2014 Back-to-School Survey which found the average family will spend $669.28 on apparel, shoes, supplies, and electronics for their children in grades K-12. Slow economic improvement is credited for this year’s 5% growth in back-to-school shopping over last year.
The question is, will your store win these sales?
As you entertain a range of parents, children, and teens during this back-to-school season there is one thing for sure: No sale is a sure thing if your checkout line fails to make the grade.
Here are some best practices to ensure that you get those back-to-school dollars from as many parents as possible:
Prepare ahead for longer wait times.
There will be Ninja Turtle lunch boxes and oodles of glue sticks and shiny new sneakers, but one thing those harried parents and disgruntled kids will remember about their back-to-school shopping experience is how easy it was to get through the checkout line.
One Idea: Cut down on customer wait times with queue additions like station lights or audio cues that direct customers to open registers and keep cashier productivity high.Continue Reading