Fitting rooms can be an area of delight or misery, depending on a person’s state of mind, body image, finances, and whether they’re shopping alone or with company. While a retailer can’t do much about some of these factors, there are a few things retailers can enhance to encourage shoppers to stay put and try on.
One recent article from Retail Customer Experience suggests that a positively engaged sales associate can make all the difference in a person’s willingness to try on clothes in the store and to stay there until they find what they want. Virtual queuing for the fitting rooms can enhance this customer touch point even more.
What does virtual queuing have to do with the fitting room experience? Plenty. We’ve all seen retail stores that have fitting room lines snaking through racks, and those lines are made up of people who might have been wishy-washy about their potential purchase to begin with. All they need is one excuse – a way-too-long line – to bail. Virtual queuing eliminates the daunting physical line and engages a customer sooner rather than later so that they’re more inclined to spend time in a store knowing that their fitting room will be waiting for them.
Even if a store is busy, even if plenty of people are trying on clothes, the virtual queue can help ensure that customers get personal attention, and guaranteed access to a fitting room, without feeling stuck in a long line or rushed to shop to try to avoid a long fitting room queue.
The Appeal of the Reserved Fitting Room
Through virtual queuing, retailers can set aside a shopper’s place in line for the fitting rooms while they continue to shop so they’re not “turned off” by a queue when they’re ready to try on. A reserved spot in line can make the fitting room experience more enticing.Continue Reading