A recent study found that as many as 85% of retailers are employing e-Commerce video to increase customer engagement, time spent per page, conversion rates, average order value and retention.
Bring this same logic to in-store point-of-sale (or really, in-store anywhere!) and does it hold true?
TTV reports digital video in public venues reaches more Americans each year than online videos; and half of business owners surveyed planned to increase digital signage budgets.
According to a study by Arbitron, nearly half (47%) of those who have noticed a digital-placed video display recall seeing an advertisement on the screen and nearly one in five report having made a purchase they were not already planning to make after seeing an item featured on the screen.Continue Reading