Digital signage can be a real difference maker when it comes to influencing point of purchase or in-queue sales. A FedEx Office study found that nearly 7 in 10 customers purchased a product or service because a sign caught their eye. And compared with other media messages like online banners (3 percent), magazines (21 percent), and television (32 percent), Nielson reports that digital signage trumps them all at a 52 percent recall rate.
When it comes to your waiting lines, we contend that digital signage can play an especially powerful role. Here’s how:
1. Digital signage can increase product awareness
With so much competing for their attention, it’s easy for customers to overlook the cool new gadget you’ve placed in the queue. Signage can help draw attention and awareness to an otherwise passed-over product.Continue Reading