Here at Lavi Industries we’ve helped literally hundreds of retailers plan their approach to the checkout line. Along the way, we’ve seen many things that work and some that don’t. While we can’t say there is a single formula that will work for every single retailer, there are a few products that, almost without fail, prove essential to the success of the retail checkout line.
1. The Stanchion
The often overlooked stanchion is actually the foundation for the most effective queues. It is extremely versatile, and is equally at home forming the pathways of a queue as it is trumpeting a branding or wayfinding message via an attached sign frame or banner. Stanchions are a staple in retail queue configurations. Various post heights and base options provide the flexibility to create multiple queue designs that can expand and retract with the flow of your customers.
Beltrac stanchions are designed to accept brackets, hinges, and other attachments that effectively display products to maximize impulse sales in your checkout line. For example, you will find specialized merchandising panels, banner stands, and signage systems that seamlessly integrate with these queuing posts.
2. Merchandising panels
Merchandising panels provide the backdrop to create profitable merchandising displays. Two popular merchandising panels include hinged slat wall panels and grid wall panels.
Slat wall panels are light weight, easy to clean products that are ideal for capitalizing on the convenience and effectiveness of a portable merchandising system. Seamless compatibility with other merchandising queue equipment, such as retractable belt stanchions, makes these panels fully functional.
Grid wall panels are comprised of an open grid that adds an uncluttered feeling to your queue that will leave customers feeling relaxed and un-cramped. Additionally, these panels provide maximum mounting surface area for such merchandising items as hooks, shelving, baskets, and display trays.
3. Entrance signage
Provide a clear cue to the queue. Specialized sign frames are designed to mount on top of your crowd control posts and hold paper media for clear, simple, instructive signs that point customers in the right direction.
Many of the sign frames available are offered in various size and color options so you can select the perfect fit for your queue.
4. Merchandising accessories
Merchandising accessories include baskets, hooks, and shelving that effortlessly integrate with your merchandising stanchions and panels. These easy-to-install solutions create beautiful and effective merchandising displays specifically designed to increase impulse sales.
5. Post-top merchandising bowls
Merchandising bowls that attach directly to a stanchion are one of the most effective ways to maximize floor space while creating greater merchandising options. These inventive bowls will turn your queue into a profit center by conveniently displaying select impulse merchandise.
These bowls are also very versatile with the ability to attach to more than just a post. Try them on top of merchandising panels in acrylic or wire options. There is a bowl, or multiple bowls, to perfectly and profitably accessorize your queue.
The success of your queue is essential to your retail business. Take full advantage of the ability to maximize functional floor space with the right in-queue merchandising products. Small changes can make a huge difference.